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Crazy Frog

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Crazy Frog (originally named “The annoying thing” but renamed by Jamba mobile) is a character and singer/songwriter used in the marketing of a ring tone based on ‘The Annoying Thing’, a computer animation created by Erik Wernquist. Marketed by the ringtone provider Jamba! (known as Jamster! in some markets, such as the U.S.), the animation was originally created to accompany a sound effect produced by Daniel Malmedahl while attempting to imitate the sound of a two-stroke moped engine. The Crazy Frog spawned a worldwide hit single with a remix of “Axel F”, which reached the number one spot in the UK, Australia and most of Europe, although relatively unknown (aside from a few internet pop-up ads, and several commericals) in the United States. The album Crazy Frog Presents Crazy Hits and second single “Popcorn” continue to enjoy worldwide chart success. The Crazy Frog has also spawned a range of merchandise and toys which were very popular for Christmas 2005. Negotiations are also underway for a TV series based on the character.

The success of this album along with the “Axel F” single has irritated and baffled many critics and musicians. This is mostly due to the Frog’s constant chart domination despite the hatred of so many, and the frustration of legitimate musicians selling well below him. Crazy Hits continues to succeed regardless.

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